Best Hotjar alternatives in 2026

Looking for an alternative to Hotjar? Whether you've outgrown it, find the pricing steep, or just want to weigh your options, these are the strongest product analytics alternatives in 2026 — ranked on pricing, features, and who each one fits best. Hotjar itself has a free tier, so we've flagged where each option is cheaper, simpler, or more specialized.

1
Microsoft Clarity
Best for: smb
Free heatmaps and session recordings. A popular product analytics alternative to Hotjar with a genuinely usable free tier — free. Particularly strong for smb.
4.6FreeVisit
2
FullStory
Best for: product-teams
If Hotjar feels like overkill or over-budget, FullStory is a leaner option with a genuinely usable free tier. Digital experience and session replay. Pricing: free.
4.5FreeVisit
3
PostHog
Best for: startups
PostHog goes head-to-head with Hotjar on features with a genuinely usable free tier. The open-source product OS. Best suited to startups. Free.
4.7FreeVisit
4
Statsig
Best for: product-teams
A well-rated product analytics pick. Experimentation and feature flags. Statsig offers a free plan and starts at free, making it a credible Hotjar replacement.
4.7FreeVisit
5
June
Best for: b2b-saas
Product analytics for B2B SaaS. A popular product analytics alternative to Hotjar with a genuinely usable free tier — free – $149/mo. Particularly strong for b2b-saas.
4.6Free – $149/moVisit
6
Mixpanel
Best for: product-teams
If Hotjar feels like overkill or over-budget, Mixpanel is a leaner option with a genuinely usable free tier. Event analytics for product teams. Pricing: free – $24/mo.
4.5Free – $24/moVisit
7
Amplitude
Best for: product-teams
Amplitude goes head-to-head with Hotjar on features with a genuinely usable free tier. Digital analytics platform. Best suited to product-teams. Free – $49/mo.
4.5Free – $49/moVisit
8
Contentsquare
Best for: enterprise
A well-rated product analytics pick. Digital experience analytics. Contentsquare starts at custom, making it a credible Hotjar replacement.
4.5CustomVisit

Still considering Hotjar itself? Read our Hotjar review →

Frequently asked questions

What is the best Hotjar alternative?

Microsoft Clarity is our top-rated Hotjar alternative for 2026. Free heatmaps and session recordings. Free.

Is there a free Hotjar alternative?

Yes — Microsoft Clarity, FullStory, PostHog all offer a free tier you can start on without a credit card.

Why switch from Hotjar?

Common reasons are price, a simpler feature set, better fit for a specific use case, or platform support. Each tool above notes where it has an edge over Hotjar.